Monday 30 September 2013

Women's Health Magazine Analysis


The title is called "Women's Health" therefore it's obvious target audience is women looking for health and lifestyle tips. Red is the prominent colour, and is well known as a seductive, sexy colour, implicating that women who read and apply the tips to their lives will become sexier and look better to themselves and others. 

The font used is big, bold and formal, it looks professional, which in turn reassures the reader that it's content is legit and trustworthy. Women's Health is such a renowned magazine that although the title is partially covered, it's target audience would still know what magazine it was if they saw it on the shelf.

Use of a white background, suggests simplicity which could refer to the header that boasts a "No Crunches Required! EASY ABS DIET" a opposed to a cluttered or colourful background, the plain white adds a fresh, easy going feel to the magazine. 

Featured on the front cover is Jessica Alba, dressed in a casual outfit as opposed to an expensive designer dress, this projects the idea of her being a "normal" woman, making her more relatable to the average women who will buy the magazine. She has a slim figure, which in media is pushed as the "perfect female body" and the magazine uses this in order for women to feel encouraged to buy the magazine in order to also achieve her figure. Like Nicki Minaj in the previous post, we see Jessica Alba stood in the same hands-on-hips stance, this suggests "girl power" and confidence. Her warm smile, is also friendly and inviting which subliminally entices ladies to purchase the magazine.

A hashtag "#thatawkwardmomentwhen"  is also present, allowing readers to get socially involved through Twitter. A potential buyer, may search the tag to see what people are talking about online, if it sounds interesting, this may encourage them to purchase the magazine and also join in the online conversation.

The front cover is jam packed with snappy headers that the target audience want to see on a health and fitness magazines, for example "Blast Fat in Five Minutes!" jumps out to women, who are constantly searching for new weight loss routines, they will be intrigued to learn this secret and see what else the magazine has to offer.

Repetitive use of the word "your" allows the reader to feel as though the magazine was made for them, which makes them want to read even more. 


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